Opens quickly even on a weak mobile signal
0.43 MB instead of 2.99 MB
data loaded by the homepage, without the background video
Measured: Browser measurement, before-and-after comparison of 27 Sep 2026
The old website went down. The new one was already in progress and went live on 5 September 2026.
The old website of Pavel Gerätebau GmbH went down on 27 August 2026 after a WordPress error. We noticed the outage the same day and informed Pavel. While the old site was temporarily running again, the new website was already in progress. We finished it, switched over on 5 September 2026 and have looked after it ever since. On mobile the new site loads in a fraction of the time, and it speaks 7 languages.
Visit pavel-gmbh.de (opens in a new tab)pavel-gmbh.de
- Industry
- Film compactors and contract metalworking
- Task
- New website
- Delivered
- August to September 2026
- Looked after since
- September 2026
01 / Result
The result at a glance.
Now in Google's green range on mobile
97 instead of 58 out of 100
Google performance score on mobile, homepage
Measured: Google Lighthouse, mobile, median of 5 runs, before 31 Aug, after 27 Sep 2026
Prospects in 7 languages read the offer in correct technical terms
7 instead of 2 languages
every language checked against a fixed technical glossary instead of translated automatically
Measured: Before-and-after comparison of 27 Sep 2026
What visitors see first on mobile
Before: a frame from the Lighthouse measurement of the homepage, 1.5 seconds after the page was requested (mobile, simulated 4G). After: today's homepage on a phone. Both show the top part of the screen.
A consent dialog covers the page. Nothing of the offer is visible yet.
In the measurement the homepage stood with its headline and enquiry button after 1.5 seconds. No dialog covers it.
0 instead of 9
requests to third-party services before visitors have consented (homepage)
Measured: Google Lighthouse, mobile, before 31 Aug, after 27 Sep 2026; requests: browser measurement, before-and-after comparison of 27 Sep 2026
02 / Before and after
Before and after.
From the before-and-after comparison of 27 Sep 2026
WhatBeforeAfter
Google performance score, mobile (homepage)58 out of 10097 out of 100
Google performance score, desktop (homepage)93 out of 100100 out of 100
Largest element loaded, mobile (homepage; before, this was the cookie dialog)5.85 s1.55 s
Main content visible, mobile (product page KP200)10.18 s2.24 s
Homepage data volume without background video2.99 MB0.43 MB
Requests to third parties before cookie consent (homepage)90
Pages with a description for Google0 of 38all
Accessibility (Google, homepage)96 out of 100100 out of 100
Languages2 (English machine translated)7 (checked against a glossary)
Public pages38126
Measured with Google Lighthouse, median of 5 runs, “mobile” = simulated 4G network. Before: 31 Aug 2026, shortly before the switch. After: 27 Sep 2026. Both measurements with the same tools in the same version.
03 / Starting point
Where the website stood.
Pavel Gerätebau GmbH builds film compactors and manufactures metal parts on contract. On the website, businesses find the machines, download data sheets and send enquiries.
On 27 August 2026 the old website went down after a WordPress error. Pavel fixed the error himself. The old technology stayed the same. It had been slow before that too: on mobile, the product pages took around 10 seconds until their main content was in place. English was only available as a machine translation, and as soon as the page was opened, the homepage sent 9 requests to third-party services before visitors had given consent.
04 / What we did
What we did.
- Noticed the outage the same day and informed Pavel
- Finished the new website while the old one kept running temporarily, and switched over on 5 September 2026
- Built the website from scratch instead of patching the old technology: every page sits ready on the server, with no database and no login that could be attacked
- Created all 126 pages from scratch, with a page of its own for every machine model and data sheets to download
- Set up the website in 7 languages, every translation checked against a fixed technical glossary
- Fonts and content from our own server: no connection to third-party services before visitors give consent
- Images in modern formats, descriptions and structured data for Google on every page
- Integrated the contact form and gallery; we handle publishing to the server and ongoing maintenance